What is hojicha — and how is it different from matcha?

← Back to the blog Smúz Blog · 2026. 03. 30.

What Is Hojicha?

Hojicha is a unique Japanese green tea that stands out among classic teas with its distinctive flavour and low caffeine content. While many use the spelling “hojica,” the correct name is hojicha, originating in Japan and becoming increasingly popular worldwide — including at Smúz Café Budapest.

The greatest specialty of hojicha tea is that the leaves are roasted rather than steamed, which gives it its signature lightly nutty, caramelised, slightly “toasted” aroma. This process is completely different from the way traditional green teas are processed, so the flavour of hojicha green tea is much softer and less grassy.

The Origin of Hojicha — Japan’s Innovative Tea

Hojicha first appeared in Japan in the early 20th century and quickly became popular among everyday tea drinkers. It often comes from regions like Kagoshima, where the cultivation of high-quality, organic tea leaves is outstanding.

In Japanese tea culture, hojicha holds a special place because it is both traditional and modern. The roasting process not only reshapes the flavour but also reduces the caffeine content, so it can comfortably be enjoyed in the evening too.

Hojicha vs Matcha — What Is the Difference?

Comparing hojicha and matcha is a frequent question, but the two drinks differ fundamentally:

Matcha:

• vibrant green colour
• powdered tea
• high caffeine content
• fresh, grassy flavour

Hojicha:

• brown, golden hue
• made from roasted leaves
• low caffeine content
• nutty, caramelised, toasted notes

While matcha is more energising, hojicha has a more calming effect, making it an ideal choice for anyone looking for a softer alternative.

If you’d like to find out more, read our earlier article about matcha!

Hojicha Latte — A Modern Favourite

Hojicha latte is one of the most exciting trends of recent years in the world of specialty drinks. Combined with milk, the roasted hojicha powder or brew creates a creamy, lightly sweet drink that makes a perfect alternative to coffee or matcha — and it’s on the menu at Smúz Café Budapest.

Hojicha latte is especially popular among those who:

• are sensitive to caffeine
• are looking for new, distinctive flavours
• want a calmer evening drink

It is no accident that more and more coffee houses offer hojicha-based drinks; even home preparation kits are now available.

Why Is Hojicha Special?

The specialty of hojicha comes from several factors:

• Roasted processing: unlike classic green teas
• Low caffeine content: can be enjoyed in the evening too
• Organic cultivation: often from clean, sustainable sources
• Versatility: appears in drinks and desserts alike

If this special drink has caught your interest and you’d like to try it, come and see us at Smúz café and order it with a brunch!